Product Management

Product Management 101

Master your inventory, pricing, and product listings to maximize sales on OpenDay. This guide covers everything from adding products to managing inventory and using advanced features to increase sales.


Product Dashboard

Access all your listings from Products in the main navigation.


  • Key Features: Search, Filter (by status, stock, price), and Sort (by date, name, price, stock).
  • Bulk Operations: Quickly associate photos with products or clean up unassociated images.
  • Keyboard Shortcuts:
    • /   or Cmd/Ctrl+K  : Focus search
    • Escape  : Clear search or close filters
    • Alt+F  : Toggle filters
    • Alt + Left/Right Arrow  : Navigate pages

Adding Products

1. Essential Information

  • Product Name (10-100 characters)
    • Best Practice: Be specific and descriptive. Include brand, key attributes (color, size, model), and searchable keywords.
    • Good: "Apple AirPods Pro (2nd Gen) - Noise Cancelling Wireless Earbuds - White"
    • Bad: "Earbuds"
  • Description (100-1,000 characters)
    • Supports Markdown (bold, lists, links).
    • Best Practice: Clearly state what the product is, its benefits, and key specifications.
  • Category & Subcategory

    • Select the most relevant category (e.g., Fashion > Women's) to help customers discover your products.

      Brand Name (Optional)

    • Use the official brand name to build trust and allow customers to filter.

      Tags (Up to 10)

    • Add keywords customers might use to search (e.g., "sustainable", "handmade", "bestseller", "vegan").

2. Product Images & Media

  • Main Image (Required)
    • This is your most important photo.
    • Specs: 1000x1000px or larger (square), JPG or PNG, under 5MB.
    • ✅ Do: Use a clean white/neutral background, ensure the product is well-lit, sharp, and fills 80-90% of the frame.

    • ❌ Don't: Use cluttered backgrounds, heavy filters, or watermarks.

      Additional Images (Up to 4)

    • Show different angles, details, scale, and the product in use.

    • Example (Watch): 1. Front view, 2. Side profile, 3. Close-up of clasp, 4. Worn on-wrist (lifestyle).

      Product Clips (Recommended)

    • Short videos (10-60 seconds) dramatically increase engagement.
    • How to add: Upload directly or capture clips from your past live streams.
    • Best Practice: Keep clips short (10-30 seconds), well-lit, and show the product in action.

3. Pricing Strategy

  • Regular Price
    • Your standard selling price. Your price must cover all costs and leave your desired profit.
    • Formula: Your Price = (Product Cost + Operating Costs) + Desired Profit + Platform Fees  
    • Pricing Psychology:
      • Charm Pricing: $49.99 often feels significantly cheaper than $50.00.

      • Premium Pricing: Round numbers ($50, $100) can signal quality.

        Sale Price (Optional)

    • A temporary promotional price. Use this for live stream flash sales, seasonal promotions, or to clear inventory.

    • Display: $59.99 $44.99 (Save 25%!)

      Cost Tracking (Private)

    • Enter your "cost of goods" (what you paid for the item) to track your true profit margins in the Analytics dashboard.

4. Inventory Management

  • Quantity Tracking
    • Set your initial stock level. This number automatically decreases as you receive orders.
    • Products are hidden when quantity reaches 0.

    • Pro-Tip: Set low stock alerts (e.g., 5-10 items) and hide products before they sell out to prevent overselling during a busy live stream.

      SKU (Stock Keeping Unit)

    • A unique code (e.g., SHIRT-BLK-M   or 12345-01  ) to identify each product.
    • Benefit: Essential for tracking inventory, managing warehouse operations, and ensuring accurate order fulfillment.

Product Variants

Use variants to sell a single product in multiple options (like size or color) without creating separate listings.


  • When to Use: Apparel (Size, Color), Electronics (Storage Capacity), Home Goods (Scent, Size).

    How to Add:

    1. In the product editor, click Add Variant.
    2. Choose a variant type (e.g., "Size") and add options (e.g., "S", "M", "L").
    3. Add a second type (e.g., "Color") and add options (e.g., "Black", "White").
    4. Set a unique SKU, Price, and Stock Quantity for each combination (e.g., Black-M).
    5. Upload variant-specific images (e.g., show the black shirt when "Black" is selected).
  • Benefit: A cleaner catalog for you and a simpler selection process for your customers.

Product Status Workflow

Control your product's visibility with three statuses:


  1. Draft (Private):
    • Not visible to customers.
    • Use this for work-in-progress listings, seasonal items you're preparing in advance, or products awaiting restock.
  2. Active (Public):
    • Visible, searchable, and purchasable on your shop page.
    • Use for all products that are complete and ready to sell.
  3. Featured (Highlighted):
    • Same as "Active," but also highlighted in the "Featured Products" section of your channel.
    • Use this for bestsellers, new arrivals, or products you plan to showcase in your next live stream. (Limit to 5-10).

Shipping Configuration

  • Per-Product Shipping: Set a flat shipping rate, dimensions, and weight for an individual item.
  • Shipping Profiles (Recommended):
    • Save time by creating pre-configured profiles in Settings > Shipping Profiles.
    • Define your "From" address, carriers (USPS, FedEx), services (Priority, First Class), processing time, and free shipping thresholds (e.g., "Free shipping on orders over $100").
    • Apply a single profile to dozens of products at once.

Optimization & Analytics

Product Optimization Checklist

  • Use clear, high-resolution photos (3-5 images minimum).
  • Write compelling descriptions that highlight benefits, not just features.
  • Use product clips to show the item in action.
  • Ensure pricing is competitive.
  • Select the most accurate category.
  • Encourage customer reviews to build social proof.
  • Double-check that all specifications (dimensions, materials) are included.

Analytics & Performance

Use the Analytics Dashboard to track product performance.


  • Metrics: Identify total units sold, revenue, conversion rate (views to purchases), and add-to-cart rate.
  • Top Performers: Identify your bestsellers by units, revenue, or profit margin. Action: Feature these products and keep them well-stocked.
  • Underperformers: Find products with low views or high views but low sales. Action: Try improving the listing (new photos, better description, price adjustment) or consider discontinuing the item.

Advanced Features

  • Product Notes (Internal): Add private notes to products (e.g., supplier details, reorder reminders).
  • Product Events (Live Stream Integration): When you showcase a product during a stream, OpenDay creates a timestamped "product event." This links directly to the product and helps track engagement.
  • Custom Fields (Enterprise): Add unique attributes like "Sustainability Certification," "Made in USA," or "Limited Edition."

Frequently Asked Questions

  • How many products should I list?

    Start with 10-20 high-quality listings. Quality over quantity. It's better to have 10 fully-optimized products than 100 incomplete ones.

  • Should I use variants or separate listings?

    Use variants when the core product is the same (e.g., a t-shirt in different sizes/colors). Use separate listings when the products are fundamentally different (e.g., a t-shirt vs. a hoodie).

  • What if a product sells out during a live stream?

    Set inventory conservatively. If it sells out, you can take pre-orders (if you can restock quickly), offer a similar product, or ask viewers to join a wishlist for restock notifications.